By Alexandra Maslow |

On Dec. 24, 2014, Muharrem and his sister, Ozlem, took a walk around their community in Bagcilar, a suburban district of Istanbul, only to find that everyone they encountered greeted them in sign language.

In this Samsung commercial to promote the company’s new video call center for the hearing impaired, locals are shown learning to sign in anticipation of the big day. Video cameras were also placed around the city to capture those moments when Muharrem was greeted at a bagel shop, or offered an apple, or being apologized to when a woman bumps into him – all delivered in sign language.,,20907160,00.html

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